Twitter Clout Tools

I HATE Twitter Clout tools. Especially after today (save that for another story). Twitter graders, rankers, clout tools, or whatever you want to call them don't mean jack. All these tools provide are fake bragging rites. "Twitter Grader says I'm a 95 out of 100, while your account is only an 82 out of 100 so that means I'm better than you". Check a dozen other tools and compare the same two Twitter accounts and you are highly unlikely to see all twelve rank one account higher than the other (unless of course you are comparing Oprah's account with Bob Smith's two day old account).

Please remember that the success of Twitter is based on your own goals / objectives and can't be measured using a Twitter Grader. If Twitter is increasing revenue, driving traffic, and helping to increase brand awareness to your target demographic, then it is successful. You don't need a Twitter tool telling you otherwise. If you want to analyze the success of your Twitter campaign use tools like Google Analytics to see total referring traffic from Twitter, Bit.ly or Ow.ly to see how many users are clicking on links when you post them, retweets to your account (or replies), sales from Twitter (also can be tracked through Google Analytics), total followers, number of Twitter lists being included on, and other meaningful metrics.

What's going to sound better at the end of the day. "Hey boss, Twitter Grader said our score went up 5 points from last week" or "Hey boss, over the past week we received $100 in sales from Twitter, traffic has doubled because of Twitter, and 20 people replied saying how much they loved our new product".