Is Web 3.0 Here?

For the past year (and maybe longer) I've heard a lot of people discussing "Web 3.0" and that they have discovered and perfected it. Bullshit, to say the least. Everyone can form their own opinion on the subject, but the fact is that Web 3.0 hasn't been established yet. Any website or person who tells you otherwise is trying to scam you out of money. Period.

Now, I have a prediction in what Web 3.0 will entail of. Again, a prediction..not a fact. Web 2.0 really focused on using the Internet as a communication / social vehicle. Tools / site like IM, twitter, and Facebook all fall under the Web 2.0 umbrella. I think Web 3.0 will be more focused on augmented reality and geotargeting. The Internet is already shifting towards this (hence FourSquare, the fact that Twitter is now geotargeting their trending topics, and the Yelp iPhone app) and I can only see it expanding further into this direction.

The reason why I see this being so successful and the new "hot" web trend is that it captures the demand of the Internet user demographic. Mapquest as Web 2.0 tells me how to get to point A to point B by following a series of directions, but with Yelp's augmented reality I can visually see where I'm going and even get recommendations on places in my area that suit my needs. It's more targeted, it better meets demands, therefore it has to work.

Everybody likes deals / discounts. Business have been using Web 2.0 to push incentives "Facebook fans receive 20% off product A when you purchase by February 1st". Cool..a lot simpler than clipping coupons and having to drive your way to the store. Now there's foursquare, "hey you are 5 minutse away from location A, why not check in and receive 20% off". Even better..even more convenient.

I haven't had my coffee so this is more of a rambling of my ideas than a coherent thought, but really the direction I see the Internet going in. The term "web 3.0" might never exist, but if it does I really see it being a combo of augemented reality and geotargeting. Thoughts?