Brand Monitoring

I'm not going to make it a habit here to post links to my other blogs, but I wrote a blog post the other day that I felt was worth sharing.

You can view it here: The Importance of Brand Monitoring. To sum it up, I discussed why brand monitoring is important, how to do it properly, and how you can leverage the information to better your business.

This is a really important article for anybody who is implementing a Social Media campaign (especially ones that involve a listening program). If you're not seeing great results with your brand monitoring campaign, you aren't doing it right or there just isn't a lot of information out there pertaining to your brand. If the latter is the case, you can still benefit by monitoring activity relating to your industry and applying what was discussed in the blog post to help leverage your brand.

If you're not doing this, strongly consider it. Again, if done properly you will easily see the benefits.