I guess the reason for this post is to establish the purpose of this blog and what I will be writing about. I recently deleted most of my 20-something blogs and have decided to focus most of my attention to this one. I've kind of lost sight along the way of the true meaning of blogging and am looking to rectify this.
Just to give you some insight on who I am, I am the social media manager for a well respected Internet Marketing company. I manage all types of clients ranging from cosmetic surgeons, fragrances, online photo books, engagement rings, among dozens of others. I truly believe that social media should be integrated in every company's marketing efforts in some capacity. It is only growing in popularity on a daily basis and companies who aren't taking advantage of this great branding tool is truly missing out.
In the past, I had blogs focused around myself, my clients, blogs that I made believe were for myself but were for clients, supposedly "viral content", advice-oriented blogs, etc. You name it, I probably had a blog for it. Through my years of testing different strategies I've discovered that to truly be successful with social media, you need to be transparent in your approach. Social Media isn't about being deceptive in order to maximize revenue (it doesn't work), it's about building relationships and building up your brand image (the word "branding" will probably show up at least twice per blog post).
With this blog, everything will be completely transparent (which I failed to do in the past). I will be providing advice related to social media (and other Internet Marketing / general marketing strategies as well) with the hope that you come away with some great insight on how to enhance your business. I might not have the best grammar (who gives a shit though right?) and I might be very blunt and to the point at times, but I guarantee you will learn at least one valuable thing by reading this blog.
All the Best,
Dave
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